Despite the company’s debut running push, Under Armour’s biggest footwear strides have come in other categories, mainly in basketball shoes with its signature line for NBA superstar Stephen Curry.
Yet Dave Dombrow, Under Armour’s chief design officer, believes his brand hasn’t failed to connect with runners.
“Under Armour was growing as a footwear company, and run is based in footwear first,” he told FN on Thursday. “It’s a footwear-centric category. Like anything, it took time to get that motion right and get going in the right direction,” he explained.
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